Many people resist things they don’t understand and that’s how I felt about WordPress for many years.  As I become more familiar with it and saw what it could do for my marketing, I became a convert.

WordPress Is Search Engine Friendly

Search engines love WordPress and there’s a good reason for that.The WordPress developers worked with the search engines to ensure that WordPress would be easily crawled and indexed.Search engines are able to easily crawl and index your blog’s content because of that.Then be sure to write some original content.

Pinging Your Blog

Pinging is by far one of the best features of a WordPress because it tells a web blog tracking system that your blog has been updated.  These pinging services are like search engine spiders for blogs.  It’s one of the fastest ways to tell the world that you’ve got new content.Find as many pinging services as you can because the more your blog is broadcast, the more visitors you’ll get.The URLs of the pinging services can be entered in the WordPress Settings – Writing – Update Services box.

Switching Themes Is Easy

After having developed many traditional HTML websites of my own, changing the design and layout is a major undertaking, yet one that needs to be done from time to time.Unfortunately, it’s easy to break funtionality in the process. 

WordPress makes it very easy to switch themes without affecting the data.  A theme is like a pair of window curtains around your blog.The blog’s content won’t change, only the window dressing changes.WordPress is especially fun because you can change themes around major holidays or events. 

Make Your Own WordPress Themes

Developing your own WordPress themes is fun and easy with theme development software like Artisteer.You can also make Joomla, Drupal, Blogger themes and more with Artisteer.Ever wish you could hide the sidebars completely or move them from left to right?Want a darker background?Or perhaps make several of the same theme, but with different color palettes?  Here are two blogs I made with Artisteer, one about the best WordPress hosting and the other about free workout videos.  It’s also possible to make a blog look very much like a traditional HTML site with the help of a few plugins.

If you haven’t already given WordPress a try, I encourage you to do so.  If you can use word-processing software, you can use WordPress.

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