Mike's Blog Marketing Tips

Optimizing your blog/site for the search engines is the process of selecting the most applicable and targeted keywords or keywords phrases to enable your blog/site to rank highly in the search engines, so that when someone is searching for those specific keywords or keyword phrases, your blog/site is featured on the first page of those search engines listings.

This involves ensuring your keywords are in the meta tags of your site/blog, as well as having a certain percentage of them in your content and building outside links (known as backlinks) that point back to your blog/site. Because search engines keep their methods secret, a search engine often uses hundreds of factors to determine where a blog/site may rank. Not only that, the algorithms they use change constantly. So much so, a blog or site could rank #1 in one search engine and, theoretically, not rank at all in another. More likely, however, you’ll see results similar to how my blog ranks: #4 for my keywords in Google, #10 in Yahoo and #3 in Bing (formerly known as MSN Search).  Read more... (289 words, 15 images, estimated 1:09 mins reading time)