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In order to keep track of demand, it takes much more that analyzing consumer demand, particularly online. Online, customers come from all over and their spending behavior can be difficult to predict. In general, there are 4 components of demand that come from four different areas of the market. Understanding these components, consumer, business, government and foreign demand, can help you to watch for the larger forces at work that affect your market niche as a way for you to predict future demand.
