I just finished my first article and in it, I wrote about the importance of listening as a means to determine consumer demand. From a marketing standpoint, particularly a blog marketing standpoint, this is truly the “goose that laid the golden egg”. Because of the need for big retailers to market to a mass audience, the opportunity for online marketers (including personal bloggers) to take advantage of being able to market yourself as a trusted source has never been better than it is now.
All over the world, consumers have become much more savvy, in that they recognize the need for value. Consumers now consider the value of an item or service in addition to price and preference in any buying decisions they make. That’s a important aspect to take into consideration when planning a marketing strategy. Does your product or service provide both value and affordability? Does it solve a problem or need? These are the questions you must ask yourself. And you have got to be honest with yourself as you answer these questions. The answers you come up with may be profitable in the short term, but what about the long term? Will your customers trust you enough to purchase from you again? Therein lies the secret, in my humble opinion. Read more... (573 words, 16 images, estimated 2:18 mins reading time)
