Email marketing can be an extremely effective method to get your messages to your readers. In general, this method is relatively inexpensive to implement and is a great way to increase your credibility. And, as compared to direct (traditional) mail, email marketing is definitely a great bargain with an average cost per message of a few cents with a response rate range of 5-35%, depending on the industry and format. One of the biggest advantages to using email marketing is the ability to find out about the needs and wants of your readers. Most opt in software give you the ability to tailor your opt in box to fit your need. With this ability, you can then use that information to target your posts and your newsletter to accommodate your readers.

The advantages to this type of marketing:  Read more... (528 words, 15 images, estimated 2:07 mins reading time)