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When you make a purchase of a service or item and recommend said service or item to a friend who purchases, you are practicing a form of viral marketing. Expressing your satisfaction with a product or service by telling everyone you know is viral marketing. Essentially, you’ve advertised through word of mouth.

That is the whole deal behind viral marketing. It’s an advertising strategy that gets people to pass on a marketing message that easily spreads out, exponentially, like a virus.

Take a minute or two and think about that.

Really think about that.

Because whether you know it or not, you’re marketing yourself with your blog, be it personal or professional, just by virtue of having a blog. Do you leave comments on other peoples blogs? Are your blog posts automatically tweeted? How about participating in forums? Are you into social networking sites, like Facebook, Stumbleupon or MySpace? Every time you leave a comment, tweet something, or are active in your MySpace account, you are marketing yourself. These are all forms of passive marketing.

If you include specific keywords (i.e. words that you’ve included in the meta tags of your blog) to what your blog is all about in the content of your posts, you’re marketing yourself. You may not even aware that you are doing it, but by including these keywords in your posts, you are using a search engine optimization technique that helps to boost your ranking in search engines. Although there is much more to SEO than just keywords, just by using this relatively simple technique of including your keywords in your content can be of great significance.

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