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Jul . 20 . 2009

Some not so secret marketing strategies for you sales page bloggers out there


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For those of you using your blog as a sales page, here’s a few marketing strategies you can use to market your blog, a product or service.[ad]

By using a “hidden value” strategy, you’re telling prospects that by purchasing your product or service, they will also receive bonuses who’s value is a mystery and in order for them to realize that value, they have to purchase your product or service. What you do is let them know that “value” will be revealed once they make a purchase.

Another strategy you can use is what’s called a “Confident Sell Out” strategy. Not only are you expressing confidence to your prospects that your product or service will sell out, but you’re also creating a sense of urgency in your prospect, i.e. a “I’ve got to get this now before it’s gone” type of feeling. In fact, by putting a time limit on how long your product or service will be available, you are expressing even more confidence that your product or service will sell out.

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