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Here are five marketing strategies, in addition to the strategies in my previous post, that you can use to market your blog, a product or a service. Just keep an open mind, have fun and keep in mind that these techniques, while mostly for sales bloggers, can be modified by any personal blogger to their benefit.

There is a strategy called “Sell and Raise”. This is a strategy where you tell a prospect that if they reach a certain level in sales, you’ll add another X amount of commission to each sale they make. This is more of an affiliate marketing strategy, but for those of you who are personal bloggers, I think if you played with this, you could effectively use this as a way to motivate readers to sign up for your newsletter or the newsletter that you’re soon to have. In fact, think of your blog as a membership site and remember, the reward for your subscribers doesn’t have to be $$, but rather Entrecard credits, advertising, a guest post or whatever. You get the idea.  Read more... (610 words, 15 images, estimated 2:26 mins reading time)

For those of you using your blog as a sales page, here’s a few marketing strategies you can use to market your blog, a product or service.[ad]

By using a “hidden value” strategy, you’re telling prospects that by purchasing your product or service, they will also receive bonuses who’s value is a mystery and in order for them to realize that value, they have to purchase your product or service. What you do is let them know that “value” will be revealed once they make a purchase.

Another strategy you can use is what’s called a “Confident Sell Out” strategy. Not only are you expressing confidence to your prospects that your product or service will sell out, but you’re also creating a sense of urgency in your prospect, i.e. a “I’ve got to get this now before it’s gone” type of feeling. In fact, by putting a time limit on how long your product or service will be available, you are expressing even more confidence that your product or service will sell out.  Read more... (633 words, 15 images, estimated 2:32 mins reading time)